A new kind of management company.

Fare Resources is transforming the way people eat at companies, schools and institutions. Our food programs are built and operated on a foundation of people, food and design.

What We Do

Feed people well while fostering community.


We build unique programs to reflect your values, culture, engagement goals and budget. We guide you through:

  • Vision & strategy
  • Transparent financial planning & analysis
  • Infrastructure development
  • Kitchen design, build & launch


We operate all aspects of food experiences including meals, pantries, drinks, catering and events. Our on-site team manages:

  • Simple, thoughtfully sourced, delicious, local food
  • Multi-functioning food facilities
  • Executing & maintaining core tenets of your program
  • Quantifying & monitoring return on engagement

Our Clients

Airbnb envisioned a food program that mirrored its company values of hosting and belonging. Fare grew a kitchen team of three people into a global culinary team of 40 employees in three years. We designed, constructed and managed commercial and teaching kitchens for Airbnb in San Francisco, Oregon and Ireland, each feeding thousands of people per day.

Adobe Logo
Adobe sought to radically alter the physical and cultural environments of its San Jose and San Francisco offices. Fare led an extensive research, concept and brand development project with multiple teams. The result created more educational opportunities for employees and new operational strategies for Adobe’s Bay Area kitchens which serve 3500+ people everyday.

Veeva Systems logo

Veeva’s food program was built from the ground up after moving to a new headquarters in Pleasanton in 2015. Fare designed the kitchen and dining room, developed all operational systems and hired and trained a culinary team. Because of these efforts, food became the cornerstone of culture at Veeva’s headquarters and fostered community amongst its employees.

Launched in the fall 2016, the program at this private high school in San Francisco aimed to bolster culture and deepen connections among students, faculty and community partners. In tandem with school leadership, we designed efficient and inviting environments to become campus community hubs.

About Us

For the past decade Fare Resources has worked to strengthen local food communities. As consultants, we crafted food programs and supported entrepreneurs by facilitating the vision, strategy and launch of food businesses. Our background as consultants arms us with a fresh approach to defining a new kind of food management. Based in San Francisco, Fare Resources provides simple, thoughtfully sourced, delicious and local food while fostering community at the table and beyond. We think holistically–beyond the plate–about how food fits within your culture. Values, both yours and ours, drive every aspect of our programs.

What drives us

  • Sourcing thoughtfully. Cooking from scratch. Crafting for the big picture.
  • Open kitchens. Open books.
  • Nurturing Fare’s people so they can nourish you.
  • Planting seeds.
  • Celebrating dishwashing.
  • Partnership, in all things food.

Our Team

Gabriel Cole

Co-Founder & CEO

Gabriel leads vision, strategy and growth for Fare Resources.

Previously he worked for Bon Appétit Management Company at Google, La Cocina, Slow Food Nation and as Global Food Program Director at Airbnb. He once raised a flock of ducks in his backyard and has been a Golden State Warriors fan for over 25 years.

Gavin Crynes

Co-Founder & COO

Gavin leads operations, program development and vendor management for Fare Resources.

Previously he acted as Operations Manager for the Good Food Awards. He also served as Operations Manager for Green Heart Foods and Casey’s Pizza. He once owned an ice cream company for a single day and founded an a capella group for untrained singers — Awkapella — during his college tenure.

Oliver McGinnis

Chief utility knife

Oliver leads all technology-focused efforts for Fare Resources—both internally and for our clients.

He received his early culinary education as a line cook and server at numerous Vermont-based restaurants, most notably The Inn at Shelburne Farms. His spirit animal is the turtle and he is an aspiring amateur motorcycle mechanic.

Rachel Sillcocks

CULINAry director

Rachel Sillcocks leads our Programs and all things Culinary. She has been a chef in the Bay Area for over 15 years. Her experience includes, but is not limited to: Cyrus, Nopa, Piccino and Range restaurants.

More recently she has pursued Culinary Director roles in corporate catering. She has worked hard to develop her relationships with small farmers and vendors, and considers them to be one of her greatest assets.

Ben Westenburg

chef de cuisine

Ben leads the culinary team at our commissary kitchen. He was educated in Culinary Arts and Foodservice Management through Johnson & Wales University.

He’s opened restaurants and bars, held EC and GM positions, consulted on coffee shops and cafes, and trained with master pastry chefs. He most recently worked in tech kitchens at Thumbtack and Bandpage.

Bronwen Sterling

design consultant

Bronwen leads our Design arm. She was a founding team member and Company Director of Belcampo, a vertically integrated meat, retail and restaurant company currently operating seven locations in California, literally from farm to table. She executed on many key aspects of the company from business modeling and budgeting to menu development and staff-training.


Fare Resources is rethinking new standards for pay, benefits, professional development, design, sourcing and fun within our industry. Every full-time employees receives health insurance, commuter spending accounts, delicious food and drink and a culture that cares.

Current Openings

If you’d like to be considered for one of our current openings please send your resume along with a note telling us a bit about yourself to



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Fare Resources

San Francisco, CA