We build unique programs to reflect your values, culture, engagement goals and budget. We guide you through:
- Vision & strategy
- Transparent financial planning & analysis
- Infrastructure development
- Kitchen design, build & launch
We operate all aspects of food experiences including meals, pantries, drinks, catering and events. Our on-site team manages:
- Simple, thoughtfully sourced, delicious, local food
- Multi-functioning food facilities
- Executing & maintaining core tenets of your program
- Quantifying & monitoring return on engagement
Airbnb envisioned a food program that mirrored its company values of hosting and belonging. Fare grew a kitchen team of three people into a global culinary team of 40 employees in three years. We designed, constructed and managed commercial and teaching kitchens for Airbnb in San Francisco, Oregon and Ireland, each feeding thousands of people per day.
Adobe sought to radically alter the physical and cultural environments of its San Jose and San Francisco offices. Fare led an extensive research, concept and brand development project with multiple teams. The result created more educational opportunities for employees and new operational strategies for Adobe’s Bay Area kitchens which serve 3500+ people everyday.
Veeva’s food program was built from the ground up after moving to a new headquarters in Pleasanton in 2015. Fare designed the kitchen and dining room, developed all operational systems and hired and trained a culinary team. Because of these efforts, food became the cornerstone of culture at Veeva’s headquarters and fostered community amongst its employees.
For the past decade Fare Resources has worked to strengthen local food communities. As consultants, we crafted food programs and supported entrepreneurs by facilitating the vision, strategy and launch of food businesses. Our background as consultants arms us with a fresh approach to defining a new kind of food management. Based in San Francisco, Fare Resources provides simple, thoughtfully sourced, delicious and local food while fostering community at the table and beyond. We think holistically–beyond the plate–about how food fits within your culture. Values, both yours and ours, drive every aspect of our programs.
What drives us
- Sourcing thoughtfully. Cooking from scratch. Crafting for the big picture.
- Open kitchens. Open books.
- Nurturing Fare’s people so they can nourish you.
- Planting seeds.
- Celebrating dishwashing.
- Partnership, in all things food.
Co-Founder & CEO
Gabriel leads vision, strategy and growth for Fare Resources.
Previously he worked for Bon Appétit Management Company at Google, La Cocina, Slow Food Nation and as Global Food Program Director at Airbnb. He once raised a flock of ducks in his backyard and has been a Golden State Warriors fan for over 25 years.
Co-Founder & COO
Gavin leads operations, program development and vendor management for Fare Resources.
Previously he acted as Operations Manager for the Good Food Awards. He also served as Operations Manager for Green Heart Foods and Casey’s Pizza. He once owned an ice cream company for a single day and founded an a capella group for untrained singers — Awkapella — during his college tenure.
Kate leads the hospitality and service components of Fare’s programs.
She holds a master’s degree from the University of Gastronomic Sciences in Italy, served as Service Director and Assistant Sommelier at Blue Hill at Stone Barns and co-founded Masienda. Kate has found numerous occasions to commission adult-sized vegetable and fruit costumes, ranging from a carrot to a corn cob.
Oliver leads all technology-focused efforts for Fare Resources—both internally and for our clients.
He received his early culinary education as a line cook and server at numerous Vermont-based restaurants, most notably The Inn at Shelburne Farms. His spirit animal is the turtle and he is an aspiring amateur motorcycle mechanic.
Chad leads the culinary operations components of Fare’s programs.
After moving from New York to California Chad opened restaurants, worked for Bon Appetit Management Company and ran corporate cafes for Google. Chad later spent two years transforming Stanford University’s residential dining program. Chad recently returned from Siena, Tuscany with his father where he ate a lion’s share of melon, rabbit and wild boar.
Marketing & Communications
Kathryn manages the marketing and communications aspects of Fare’s work.
She holds a master’s degree from the University of Gastronomic Sciences in Italy and previously worked as a regional marketing director for Bon Appetit Management Company. Kathryn trained as an olive miller, is a certified olive oil taster and is founder of the badass gathering Eat Retreat.
Fare Resources is rethinking new standards for pay, benefits, professional development, design, sourcing and fun within our industry. Every full-time employees receives health insurance, a matched retirement account, commuter and health spending accounts, delicious food and drink and a culture that cares.